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Does The Marketing Industry Have A Marketing Problem?

Thursday, 01 June at 3:45 PM

Tokyo Midtown: Room 5+6    View Map

In this session...

The industry is finding it harder to retain and attract talent, with increasing competition for creative minds in all walks of life.
• Is the lure of advertising fading as a career choice?
• How do big businesses stave off competition from ‘sexier’ startups?
• Is scandal such as media transparency, misreporting and overwork helping?
• How can the industry come together to right the wrongs?

Presented with


Speakers

Charlotte McEleny Asia Editor The Drum
Chris Beaumont North Asia Managing Partner RESULTS INTERNATIONAL APAC
Philip Brett President TBWA\Asia Pacific
Phil Townend Chief Commercial Officer APAC Unruly
Claudia Cristovao Group Creative Director AKQA

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Leadership   Diversity 

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