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BALMUDA’s work creates experience We’ll teach you how to cook delicious rice!

Tuesday, 30 May at 1:00 PM

Tokyo Midtown: Hall B-2    View Map

In this session...

A fan which generates natural air. A toaster which makes the most delicious toast. With its unique technologies and designs, BALMUDA has inspired many innovations in home electronics—a category that used to be thought of as mere commodities. Their latest product is a rice cooker that totally refreshes the user's rice experience. How did BALMUDA create this unprecedented rice cooker? Koichiro Shima asks how work is done at BALMUDA by interviewing the President, Gen Terao, who is known for making what he wants to own.

A fan which generates natural air. A toaster which makes the most delicious toast. With its unique technologies and designs, BALMUDA has inspired many innovations in home electronics—a category that used to be thought of as mere commodities. Their latest product is a rice cooker that totally refreshes the user's rice experience. How did BALMUDA create this unprecedented rice cooker?
Hakuhodo Kettle's Co-CEO Koichiro Shima asks how work is done at BALMUDA by interviewing the President, Gen Terao, who is known for making what he wants to own.
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Presented with


Speakers

Koichiro Shima CEO Hakuhodo Kettle
Gen Terao CEO BALMUDA Inc.

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency 

Track  Agency 

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