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The Future Of Rural Development: How To Discover, Brand, & Showcase Regional Charm

Tuesday, 30 May at 2:50 PM

Tokyo Midtown: Hall B-2    View Map

In this session...

How can we convey what is charming about Japan? How should we approach rural development, including recovery from the Tohoku earthquake? How should we train people to become “rural producers” who engage a large number of people in a region, brand products that utilize the characteristics of a region, and sell these overseas to bring more activity to that region? How
will government agencies, educational institutions, publishing companies, and
ad companies transmit the charm of a region? We will introduce case examples

Presented with


Speakers

Atsushi Koshio The Graduate School of Project Design
Hiroshi Waguri The Small and Medium Enterprise Agency
Toshihiro Takahashi Discover Japan Producer EI Publishing Co.,Ltd
Keiji Tanabe 「jeki」East Japan Marketing & Communications,Inc.

Event Details

Event Type Seminar

Track  Agency 

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