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The Next Era of Programmatic

Tuesday, 30 May at 1:55 PM

Tokyo Midtown: Room 7    View Map

In this session...

In the past few years alone, programmatic has fundamentally changed the face of advertising, and today, most online ads are traded programmatically with more digital firms, media companies and agencies also exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can programmatic drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.

Speakers

Tetsuya Shintani Commercial Director & Country Manager, Japan The Trade Desk
Shin Osada Editor in Chief DIGIDAY Japan
Kosuke Yamada Director, Product Leadership & Business Development Nielsen

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Event Type Seminar

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