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Are Brands Taking Full Advantage Of Programmatic?

Thursday, 01 June at 3:45 PM

Tokyo Midtown: Hall A-2    View Map

In this session...

As brands aim to increase efficiency and make decisions using data-driven insights, there has been a major shift in advertising budgets to programmatic. Agencies and clients now have a plethora of new ways of working and investing, but with so many options, it is challenging to understand all of the benefits, and often even more difficult to ensure the business is aligned and prepared to take advantage of those benefits. Hear all sides of the equation discuss the current marketplace in this panel led by PubMatic.

Presented with


Speakers

Jason Barnes VP APAC PubMatic
Matt Harty SVP OF ASIA PACIFIC The Trade Desk
Simon Godden Global Brand Partnerships Director, North Asia Perform Media
Kojiro Masuko Director, Global Strategy Department, Digital Platform Center Dentsu Inc.

Event Details

Event Type Seminar

Track  MarTech 

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