Marketing is a creative discipline. And in creative fields when someone produces a radical new way of doing the same old thing, others have a habit of sitting up and listening. After all, today’s consumers are struggling to understand the differentiated features of most leading brands. Why? Because the space is cluttered, and until now meaningful innovation belonged to the few with scope for risk and change to spare. So how do you approach the topic in a way that will delight consumers, overcome shelves filled with look-alikes, all without leaving the door wide open for disruptor brands to storm in and grab market share? The Brand Innovation Track at #AWEurope will present you with a wealth of information and show you how.
- Have the opportunity to ask speakers from The Brand Innovation Track your burning questions, and mingle with great minds in a special networking session.
- Join Steve Chester of ISBA and Lei Sorvisto of Auto Trader UK to discover the story of a brand that shifted from magazine to web-only in a digital transformation that required a fundamentally different approach both operationally and culturally.
- Find out how Guinness, a brand with innovation in its DNA is using partnerships to make beer taste better with virtual reality.
- The past 12 months have been a whirlwind for currencies like Bitcoin, but find out how a very different currency has unlocked new forms of engagement and untapped revenue streams, all whilst making people more active too.