Announcing the Brand Innovation Track at #AWEurope

 

Marketing is a creative discipline. And in creative fields when someone produces a radical new way of doing the same old thing, others have a habit of sitting up and listening.  After all, today’s consumers are struggling to understand the differentiated features of most leading brands. Why? Because the space is cluttered, and until now meaningful innovation belonged to the few with scope for risk and change to spare. So how do you approach the topic in a way that will delight consumers, overcome shelves filled with look-alikes, all without leaving the door wide open for disruptor brands to storm in and grab market share? The Brand Innovation Track at #AWEurope will present you with a wealth of information and show you how.

Be sure to check out the rest of the Advertising Week Europe calendar. Passes to #AWEurope 2018 are available now.

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