Advertising Week Asia, which makes its return to Tokyo from May 29 – June 1, has just announced three more speakers as part of the featured Keynote Series. The newly announced lineup of speakers will join previously announced names such as Facebook’s Chris Cox, Google’s Dan Taylor and Isobar’s Jean Lin.
On Tuesday on the Keynote Stage, Jack Tong, former President of HTC North Asia and current CEO of JPW International Technology Corp., will explore “How to Monetize Virtual Reality,” and will take a look at how as the quality of the virtual reality immersive experience enhances, it has the potential to reshape and disrupt our everyday behaviors and activities. Tong offers his insight for how marketers can best monetize virtual reality.
Also on Tuesday, Steven Chang, Corporate Vice President of Tencent, takes the Keynote Stage for “Beyond Advertising: Creating Value Through Data, Tech and Innovation,” where he’ll explore how Tencent is redefining advertising in the digital era. Chang will consider the combination of data, technology and innovation in social advertising, and how digital content consumption on multiple platforms helps brands and businesses reach the people they really care about.
To learn more about the Keynote Series, featured events and more, head over to the official calendar.