Advertising Week Asia began life in 2016 as the third global edition of the Advertising Week family. Tokyo’s event transformed venues to house world class talent from all corners of the branding, advertising, marketing, technology and cultural universe to share sessions with 15,000 attendees across three days.
Keynotes like those from Oath’s Digital Prophet, David Shing, reminded audiences that everything is either culture or code. Former WPP China lead, Bessie Lee, shared the innovations shaking China’s global stereotype as a nation more inclined to copy than create. Talks like these formed the basis of tracks housing content spanning Artificial Intelligence, B2B Marketing, Storytelling and more. Naturally, data, trust and privacy were key talking points. As well as taking businesses from West to East.
Events beyond thought leadership included an opening reception at the architecturally special Suntory Museum in partnership with LinkedIn, a women’s mentoring lunch series, and of course, the hugely popular wrap party in partnership with J Wave featuring local Japanese talent. AW Connects, sponsored by Oath and CCI gave attendees the chance to meet and network over cocktails at the Rio Brewing & Co Bistro. In addition, we teamed up with WFA, which brought marketers together from all corners of the globe.