Opportunity. Transparency. Security. Scale. These are just four of the many topics of discussion you’ll hear about at the AWLATAM Data Track, presented by Acxiom. While digital has brought forth many new advantages, perhaps none is more important than data – but with great data comes great responsibility. Join us and hear from industry experts on how to balance the need for good advertising data with the need for transparency.
Among the highlights of the Data Track:
- Find out how data has transformed communications, at the El Heraldo Daily Debate.
- Engage in a panel discussion on audience measurement that explores the opportunities and challenges in today’s data ecosystem.
- Join a panel of leading LATAM Privacy and Regulatory experts as they discuss how marketers can maximize the consumer experience and build brand trust.
- Predictive analytics allow marketers to predict consumer behaviors. How does this powerful technology change marketing creative and consumer messaging? Find out at the Predicting the Future panel.
- Learn what it takes to build brand love, and see how marketers around the world are capitalizing on that love to build meaningful relationships with consumers.