One of the most dynamic, evolved roles in the industry, the modern-day CMO is undergoing a renaissance – they must oversee the marketing organization of a business, drive revenue, increase customer engagement, and focus more on data-driven insights to improve business. To be successful in today’s fast-paced, data-driven, digitally-savvy marketing world, chief marketing officers must look beyond their responsibilities in creativity and brand, and instead take on a broader role that speaks to the industry-wide advancements in data and mar-tech.
Advertising Week, which returns to New York for the 14th year this September, has announced an initial lineup of featured speakers to appear at the event that include CMOs from some of the biggest brands in the business.
The lineup of speakers includes:
- Esther Martín García, Tecate
- Jerome Hiquet, Tough Mudder
- Elaine Leavenworth, Abbott
- Raja Rajamannar, Mastercard
- Karin Timpone, Marriott
- Keith Weed, Unilever