IAA (International Advertising Association)

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA is comprised of Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world.

Events

SEE FULL 2017 Calendar

Replay

How to Monetize Virtual Reality

Tuesday, 30 May at 9:00 AM ● Tokyo Midtown Hall A: Keynote Stage

How Will Global and Local Brands Fare In The Era of Nationalism?

Tuesday, 30 May at 9:50 AM ● Tokyo Midtown Hall A: Keynote Stage

Staying Competitive With Distinctiveness

Tuesday, 30 May at 10:40 AM ● Tokyo Midtown Hall A: Keynote Stage

WHERE IS THE KEY? -How Digital Media is Transforming Life and Business in China

Tuesday, 30 May at 11:30 AM ● Tokyo Midtown Hall A: Keynote Stage

Katy Xu - CEO, BBC Worldwide

Tuesday, 30 May at ● Interview Stage

The LINE NEWS Growth Strategy That Achieved 59M Monthly Active Users

Tuesday, 30 May at 12:30 PM ● Tokyo Midtown: Room 3+4

Kenta Imanishi - CEO, DAY ALIVE Inc.

Tuesday, 30 May at ● Interview Stage

The Next Wave in Mobile Video Marketing

Tuesday, 30 May at 1:00 PM ● Tokyo Midtown: Hall A-2

Think Global, Act Local

Tuesday, 30 May at 1:00 PM ● Tokyo Midtown: Room 7

BALMUDA’s work creates experience We’ll teach you how to cook delicious rice!

Tuesday, 30 May at 1:00 PM ● Tokyo Midtown: Hall B-2

Rethinking TV

Tuesday, 30 May at 1:30 PM ● Tokyo Midtown: Room 3+4

Maya Watono - , Indonesia Advertising Association

Tuesday, 30 May at ● Interview Stage

Bridging Online and Offline: Driving Growth in a Non-line World

Tuesday, 30 May at 1:55 PM ● Tokyo Midtown: Hall A-2

The Next Era of Programmatic

Tuesday, 30 May at 1:55 PM ● Tokyo Midtown: Room 7

New Models for Creative Direction

Tuesday, 30 May at 1:55 PM ● Tokyo Midtown: Hall B-2

GlobalizAsian: Advancing New Possibilities AdAsia Congress 2017 in Bali

Tuesday, 30 May at 2:30 PM ● Tokyo Midtown: Room 3+4

Keisuke Kanno - CEO, Five

Tuesday, 30 May at ● Interview Stage

Latest Mobile Game Marketing Trends in Japan

Tuesday, 30 May at 2:50 PM ● Tokyo Midtown: Hall A-2

New Era of Global Communications: Audience Engagement in the Age of Fake News

Tuesday, 30 May at 2:50 PM ● Tokyo Midtown: Room 5+6

The Future of Digital UX: Ads in the Virtualized World of Next Generation UX

Tuesday, 30 May at 2:50 PM ● Tokyo Midtown: Room 7

The Future Of Rural Development: How To Discover, Brand, & Showcase Regional Charm

Tuesday, 30 May at 2:50 PM ● Tokyo Midtown: Hall B-2

BeSpoke, inc.

Tuesday, 30 May at ● Interview Stage

David McGrath - Consultant, SpotX

Tuesday, 30 May at ● Interview Stage

A Paradigm Shift From Advertising to Influencing 2.0

Tuesday, 30 May at 3:30 PM ● Tokyo Midtown: Room 3+4

Dan Nakamura - CEO, DAN NAKAMURA Inc.

Tuesday, 30 May at ● Interview Stage

Branding with Programmatic Smartphone Ads

Tuesday, 30 May at 3:45 PM ● Tokyo Midtown: Hall A-2

The Uncomfortable Truth of Broadcast

Tuesday, 30 May at 3:45 PM ● Tokyo Midtown: Room 5+6

The Psychology Behind Technology

Tuesday, 30 May at 3:45 PM ● Tokyo Midtown: Room 7

Fintech raise a communication revolution!?

Tuesday, 30 May at 3:45 PM ● Tokyo Midtown: Hall B-2

Jack Tong - Founder & CEO, JPW International

Tuesday, 30 May at ● Interview Stage

Baidu’s Three Rules For Effective Digital Marketing In China

Tuesday, 30 May at 4:30 PM ● Tokyo Midtown: Room 3+4

Haruki Asatani - CEO, Co-Founder, Loupe, Inc

Tuesday, 30 May at ● Interview Stage

The Era of Personal Data & The Empowered Consumer

Tuesday, 30 May at 4:40 PM ● Tokyo Midtown: Room 7

The New Fan Experience

Tuesday, 30 May at 4:40 PM ● Tokyo Midtown: Hall B-2

Junto Ohki - CEO, ShuR Group

Tuesday, 30 May at ● Interview Stage

Takako Yamada - , WAKU WORK ENGLISH

Tuesday, 30 May at ● Interview Stage

Ten Statistics About Chinese Business

Tuesday, 30 May at 5:30 PM ● Tokyo Midtown: Room 3+4

Shoyo Nishikawa - Sales Accountant, Uzabase, Inc.

Tuesday, 30 May at ● Interview Stage

Exploring China Market with Tencent

Tuesday, 30 May at 5:35 PM ● Tokyo Midtown: Hall A-2

What's Next? Facebook in Today's Changing World

Wednesday, 31 May at 9:00 AM ● Tokyo Midtown Hall A: Keynote Stage

A Few Things We've Learned About Making Brands Famous

Wednesday, 31 May at 9:50 AM ● Tokyo Midtown Hall A: Keynote Stage

Brand Commerce: Transforming The Experience For The Post 95s

Wednesday, 31 May at 10:40 AM ● Tokyo Midtown Hall A: Keynote Stage

Getting Smarter with Data - Using Machine Learning to Power Your Marketing

Wednesday, 31 May at 11:30 AM ● Tokyo Midtown Hall A: Keynote Stage

Phil Townend, Chief Commercial Officer APAC, Unruly

Wednesday, 31 May at ● Interview Stage

LINE Business Connect: Connecting People, Goods & Services

Wednesday, 31 May at 12:30 PM ● Tokyo Midtown: Room 3+4

LinkedIn B2B Forum

Wednesday, 31 May at 12:30 PM ● Tokyo Midtown: Room 7

The New Way of Advertising ROI Evaluation

Wednesday, 31 May at 1:00 PM ● Tokyo Midtown: Hall A-2

#Trending...... What Is Working For Video Content Marketers in Japan

Wednesday, 31 May at 1:00 PM ● Tokyo Midtown: Room 5+6

Marketing approach that moves the young segment: How videos are watched now

Wednesday, 31 May at 1:00 PM ● Tokyo Midtown: Hall B-2

How Tencent Ads solve marketer's issues towards China

Wednesday, 31 May at 1:30 PM ● Tokyo Midtown: Room 3+4

Make Full Use of Google to Utilize Data

Wednesday, 31 May at 1:55 PM ● Tokyo Midtown: Hall A-2

Premium Content: View from the Editors

Wednesday, 31 May at 1:55 PM ● Tokyo Midtown: Room 5+6

The Future of J. League

Wednesday, 31 May at 1:55 PM ● Tokyo Midtown: Hall B-2

Belinda Green, Head of Planning APAC, gyro

Wednesday, 31 May at ● Interview Stage

Special Recipe for How to Attract Millennials Via Digital Video Ads

Wednesday, 31 May at 2:30 PM ● Tokyo Midtown: Room 3+4

What Happens When an Agency Creative Director Starts a Consultancy?

Wednesday, 31 May at 2:50 PM ● Tokyo Midtown: Hall A-2

B2B Marketing in the age of feeling: Creating Human Relevance with Data-Driven Precision

Wednesday, 31 May at 2:50 PM ● Tokyo Midtown: Room 7

Does AI Dream of Electric Money?

Wednesday, 31 May at 2:50 PM ● Tokyo Midtown: Hall B-2

Kensui Arao, CD, Ogilvy

Wednesday, 31 May at ● Interview Stage

A Paradigm Shift From Advertising to Influencing 2.0

Wednesday, 31 May at 3:30 PM ● Tokyo Midtown: Room 3+4

Key point of accountability and transparency against digital ad

Wednesday, 31 May at 3:45 PM ● Tokyo Midtown: Hall A-2

YouTube : Make your creativity stronger by understanding customers & platforms

Wednesday, 31 May at 3:45 PM ● Tokyo Midtown: Room 5+6

Native Ad Forum

Wednesday, 31 May at 3:45 PM ● Tokyo Midtown: Room 7

Disruption by Design

Wednesday, 31 May at 3:45 PM ● Tokyo Midtown: Hall B-2

Facebook & Instagram Product Updates

Wednesday, 31 May at 4:30 PM ● Tokyo Midtown: Room 3+4

Hidden truth in AgriTech

Wednesday, 31 May at 4:40 PM ● Tokyo Midtown: Hall B-2

Challenging The Global Market with Digital Marketing

Wednesday, 31 May at 4:40 PM ● Tokyo Midtown: Room 5+6

Sammy Hazui, R/GA

Wednesday, 31 May at ● Interview Stage

Jim Moffatt, EVP Managing Director APAC, R/GA

Wednesday, 31 May at ● Interview Stage

Instagram for Business

Wednesday, 31 May at 5:30 PM ● Tokyo Midtown: Room 3+4

On-line Video Ad Budgets Now Swing Back to TV

Wednesday, 31 May at 5:35 PM ● Tokyo Midtown: Room 5+6

The Future Of Agencies Is Analog

Thursday, 01 June at 9:50 AM ● Tokyo Midtown Hall A: Keynote Stage

From Disruption to Innovation: Disrupt The Way You Innovate

Thursday, 01 June at 10:40 AM ● Tokyo Midtown Hall A: Keynote Stage

Media Transformation

Thursday, 01 June at 11:30 AM ● Tokyo Midtown Hall A: Keynote Stage

LINE Research Reveals Insights Into Today’s Youth

Thursday, 01 June at 12:30 PM ● Tokyo Midtown: Room 3+4

Digital Trends 2017

Thursday, 01 June at 1:00 PM ● Tokyo Midtown: Hall A-2

APAC Leadership Roundtable

Thursday, 01 June at 1:00 PM ● Tokyo Midtown: Room 5+6

One of the Google's goals: Machine Learning for Everyone

Thursday, 01 June at 1:00 PM ● Tokyo Midtown: Room 7

How to win an Effie from Japan?

Thursday, 01 June at 1:00 PM ● Tokyo Midtown: Hall B-2

Tencent x JD.com x Meituan Dianping

Thursday, 01 June at 1:30 PM ● Tokyo Midtown: Room 3+4

Experience Business: A New Way Of Business Focused On The “Experience”

Thursday, 01 June at 1:55 PM ● Tokyo Midtown: Hall A-2

The Future Of Work: What Actions Are Key For The Advertising Industry?

Thursday, 01 June at 1:55 PM ● Tokyo Midtown: Room 5+6

The Scientific Approach to Understanding & Sympathy

Thursday, 01 June at 1:55 PM ● Tokyo Midtown: Room 7

Artificial Intelligence And Automation: Friend Or Foe To Creativity?

Thursday, 01 June at 2:50 PM ● Tokyo Midtown: Hall A-2

The Power Players: Women & Leadership

Thursday, 01 June at 2:50 PM ● Tokyo Midtown: Room 5+6

Win with “Fastest and Conversational” Marketing

Thursday, 01 June at 2:50 PM ● Tokyo Midtown: Room 7

Age of the Modern Masterbrand

Thursday, 01 June at 2:50 PM ● Tokyo Midtown: Hall B-2

Deep-dive in the Latest Digital Advertising, Introducing Adobe Advertising Cloud

Thursday, 01 June at 3:30 PM ● Tokyo Midtown: Room 3+4

Are Brands Taking Full Advantage Of Programmatic?

Thursday, 01 June at 3:45 PM ● Tokyo Midtown: Hall A-2

Does The Marketing Industry Have A Marketing Problem?

Thursday, 01 June at 3:45 PM ● Tokyo Midtown: Room 5+6

How AI Will Change Communication Between Corporations & Users

Thursday, 01 June at 3:45 PM ● Tokyo Midtown: Room 7

Challenge? or Opportunity?

Thursday, 01 June at 4:30 PM ● Tokyo Midtown: Room 3+4

The Expanding E-Commerce Market. Control and Insights from Online Marketplaces.

Thursday, 01 June at 4:40 PM ● Tokyo Midtown: Hall A-2

Every Office Needs a B-Team! - An Alternative Approach to Innovation

Thursday, 01 June at 4:40 PM ● Tokyo Midtown: Room 5+6

The Pride Of Media

Thursday, 01 June at 4:40 PM ● Tokyo Midtown: Room 7

You Must Un-learn What You Have Learned: Ditching Old Habits For The Sake Of Agency Innovation

Thursday, 01 June at 4:40 PM ● Tokyo Midtown: Hall B-2

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