Dentsu has launched dentsu X, the first global agency born out of Japan, and in 2018 was appointed the global media agency for a global brand. Through the experience of navigating radically different marketing cultures across East and West, dentsu X has developed unique insight into fusing the best of Japanese marketing practices and Western. In our talk, we will share our insights with delegates.
We will offer insights in five areas, which are both important and highly relevant to all marketers today:
- Marketing Strategy
- Consumer Insight
- Data-driven Marketing
The talk will be given by Sanjay Nazerali, who has been appointed dentsu X’s first Global Chief Strategy Officer.
presented in partnership with
Global Chief Strategy Officer