Wednesday, 31 May at 5:35 PM  ●  Tokyo Midtown: Room 5+6

On-line Video Ad Budgets Now Swing Back to TV

Topics of this year’s “TV Upfront” are: 1)the start of reach-guaranteed advertising deals based on "viewer segment data" independently provided by TV stations without relying on CPM; 2)how major advertisers and agencies evaluate data on "quality of viewing" combined with reach specifications; and 3) how the trend of increasing budget allocations to online video advertising that had been growing significantly has now partly swung back to advertising through TV stations. View More

presented in partnership with

Ryuji Yokoyama President & CEO Digital Intelligence Inc.
Hirofumi (Eda) Sakaeda Chief Representative in New York Digital Intelligence Inc.
Daisuke Otobe Corporate Officer Shiseido Japan Co., Ltd.
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