Monday, 14 May at 3:45 PM  ●  Tokyo Midtown: Hall A-2

Mobile Gains Momentum: Strategies for Success

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Smartphone use is soaring in Japan and the ad industry has responded accordingly, with the development of innovative formats and monetization strategies tailored to the mobile environment.

However, too many marketers and publishers fall at the first hurdle: applying desktop strategies to mobile. In this presentation, Ted Yu, director of mobile product at OpenX will explain how to maximize results in mobile by applying strategies that account for unique challenges in-app, like latency, screen size, data and quality.

presented in partnership with


Ted Yu Director, Product Management OpenX
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