Mr. TOSHIHIRO YAMAMOTO, President& CEO of DENTSU Inc., and Mr. MASAYUKI MIZUSHIMA, President& CEO of HAKUHODO Inc., will be on stage of Advertising Week Asia2018. This is the first time ever done before to have these top 2 CEOs’ interview on the same stage in Japan. The topics will cover from the two personal issues to entire industry. "What is an advertisement?" "What would you like to do with the ads in the future?" "What is the professionalism required for ad people?" .
Alibaba has been leading China’s e-commerce development over the past decade. The retail industry is growing fast despite numerous transformations and reforms. The changing retail rules have paved the way for the new retail upsurge, and global brands are reaching a consensus on an inevitable integration of online/offline stores, logistics and big data in the future, instead of a competition among different channels. The rapid development of e-commerce in past years comes as the digital business can visualize and optimize commercial operations, which requires brands to follow the trend before carving out a niche in the new retail era. Alibaba’s new retail exploration and practice has proved that digitalization will reshape the consumer experience and brand marketing, redefine the manufacturing, and create new things and new business models. The future belongs to players who embrace the new retail.
General Manager of Uni Marketing Center, Alibaba Group Marketing, Alibaba Group
How should we think about new ways of working, living and learning? What role does, and will technology play in business, now and in future? How can we stay relevant as the environment we live and work in continues to change rapidly? What established boundaries do we need to bridge in order to create or access opportunities not only in Japan but globally as well?
These are some of the key questions that defines “Hataraki Kata Kaikaku,” a movement in Japan that is gaining momentum with individuals and companies alike. The idea is to mobilise broad communities to (re)imagine what success can look like in future for their lives.
Shin Murakami is the Japan Country Manager for LinkedIn, the world's largest professional network on the internet. Since joining the company in 2017, Shin continues to be an ardent advocate for work style innovation, specifically around helping people and companies to future-proof themselves. In this keynote, Shin hopes to draw from his extensive, multifaceted experience as an engineer, entrepreneur and leader to share his perspectives about these key considerations that will shape the future of work.
Country Manager, Japan, LinkedIn Japan
Dentsu has launched dentsu X, the first global agency born out of Japan, and in 2018 was appointed the global media agency for a global brand. Through the experience of navigating radically different marketing cultures across East and West, dentsu X has developed unique insight into fusing the best of Japanese marketing practices and Western. In our talk, we will share our insights with delegates.
Global Chief Strategy Officer, dentsu X
What is the key to success in B2B communications?
Join the conversation with top marketing leaders from diverse industry sectors in the region and learn how they are tackling their challenges and also growing their businesses globally.
Head of the Global Strategic Marketing and Business Development, Mirae Asset Global Investments Co., Ltd
Global Advertising Director, B2B & Insight, Financial Times
Join Oath’s group media editor-in-chiefs for a panel discussion to explore the future of media. The techniques of storytelling continue to evolve and diversify. In this session, they will discuss the potential techniques of storytelling and how to have an impact on society with “stories”. It is also a great opportunity to get tips how to apply storytelling into ad production.
Editor, TechCrunch Japan, Oath Japan
Editor-in-Chief, HuffPost Japan, The Huffington Post Japan
Editor-in-Chief, Engadget Japan, Oath Japan
"Total Views", "MAU", "Downloads" - industry is flooded with countless metrics. This creates an environment that does not allow each media to be fairly evaluated. Unavailability of common metrics prevents Marketers from comparing multiple media platforms.
This obstacle needs to be resolved, in order to create a healthy digital investment eco-system. In this session, we will discuss the conditions and challenges that need to be addressed to accomplish this, as well as the benefits of a healthy digital investment eco-system.
President, Nielsen Digital Co., Ltd.
Board director, Video Research Interactive Inc.
Consumer needs are diversifying and becoming more fluid in all industries. Companies need to harness rapidly evolving digital technology and provide quality customer experiences. This session covers the latest trends in key digital technology and provides examples of use by leading corporations. Innovation-based development using digital technology will also be introduced.
With over 20M Monthly Active Accounts and “Insta-bae” becoming a buzzword in 2017, Instagram is showing incredible growth here in Japan. Instagram is no longer just a place for high-end visual experiences such as elite photography and art, but also increasingly becoming a hub for casual visual discovery for all types of passions and interests.
Through the latest case studies of how Japanese businesses are leveraging Instagram for their marketing efforts, this session will walk through the latest products and trends on Instagram, as well as share tips to build your brand and acquire customers through visual communication.
Head of Vertical Industry, Facebook Japan KK
Japan is distinctively a challenging market for any business. Impeccable service and highly personalized customer experiences are nothing but expected. It is also regarded around the world as the land of jaw-dropping technology, reinvention and fascinating culture. As it lives and breathes at the beat of its own heart in a world that faces an imminent digital shift, the relationship between businesses, customers and culture need to evolve with it. Hacking culture can be the ultimate driver and primary source of innovation and entrepreneurial revival.
In this session, Dentsu Isobar CEO, Hidetoshi Tokumaru and its Chief Business Transformation Officer, Emmanuel Flores Elias, dive into the depths of how UX and Service Design are essential game changers with the power to “Hack” culture, understand consumers and turbocharge innovation for businesses and brands.
Emmanuel Flores Elias
Chief Business Transformation Officer, Dentsu Isobar
President and CEO, Dentsu Isobar
What are the latest trends and issues in digital advertising that B2B marketers should know? In addition to topics like viewability and brand safety, which became worldwide problems, we will cover GDPR (EU General Data protection Regulation) and other issues that global corporations must deal with.
Manager, Marketing Center, Nikkei-ID and Advertising Unit, Digital Business, NIKKEI INC.
Emotions and mood are the next stage of personalization for the empathetic brand of tomorrow: from mood foods, to matching products to your mood, to technology which can detect someone's mood at any current moment to provide an ultra-sensitive, artificially and emotionally intelligent service. Of course these types of cutting edge campaigns we're seeing require the use of high level consumer data, and in the wake of the Cambridge Analytica scandal - now unravelling across Asia - do we need to rethink consumer attitudes to privacy? Or is this simply...inevitable?
From self-driving cars to the wonders of virtual reality, artificial intelligence is eating the world. And in digital marketing, computer vision, in particular, is pushing the boundaries further.
Computer vision allows you to unlock the hidden value of the images and videos consumers encounter on a daily basis—across the web, social media and broadcast television. In doing so, marketers target their audiences, generate data insights, deliver contextually relevant messaging and understand the impact of their live events sponsorships. We call this “In-Image advertising.”
In-image advertising is surprisingly straightforward. Unlike so much digital ad jargon, it’s exactly what it sounds like: Digital ads that overlay editorial images—or more specifically, appear within the “frame” of editorial images. But if in-image is the rare digital ad term that doesn’t sound more complicated than it actually is, it’s no less of a breakthrough.
Join us during this session to learn more about computer vision capabilities and how your brand can contextually target ads based on images and video.
In the rational world of business, emotional ties with a brand matters. Listen to professionals from market research, branding and public relations and learn how technologies and marketing methods can make your activities efficient and relevant to your customers while also acknowledging the importance people (customers) place in connecting with brands on an emotional level.
Head of Strategy, gyro APAC
Global Advertising Director, B2B & Insight, Financial Times
The 6-second Bumper ads is a new format of YouTube video ad. It is designed to reach the most mobile users possible with an effective advertising message, and is catching on quickly even in Japan. This session features three creators working on the front lines of ad production spanning the full spectrum of media, from TV commercials to digital ads. They delve into how to make and use Bumper ads, and examine the essence of what makes them successful.
Creative Director, Founder, PARTY
Copywriter, Senior Planner, YOMIKO ADVERTISING INC.
Creative Director, HAKUHODO Kettle Inc.
Smartphone use is soaring in Japan and the ad industry has responded accordingly, with the development of innovative formats and monetization strategies tailored to the mobile environment.
However, too many marketers and publishers fall at the first hurdle: applying desktop strategies to mobile. In this presentation, Ted Yu, director of mobile product at OpenX will explain how to maximize results in mobile by applying strategies that account for unique challenges in-app, like latency, screen size, data and quality.
The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.
Global Director, Content Solutions, Financial Times
This session introduces practical digital marketing for consulting firms. Topics include strategic planning from a management perspective, technology applications for the end user, and more. A case example of a beta Google Cloud solution by Accenture and Google that has not been released in Japan will also be presented.
Technology is reshaping the way consumers engage with video and, in turn, how media and advertising companies do business.
Digital video advertising is already empowering brands to build stronger connections along the path to purchase with niche-focused content delivered across a variety of digital channels and connected devices. The media businesses also need to understand that controlling their brand is more critical than ever to sustain audiences, advertisers and profits.
Join this session for a robust discussion on key strategies, tactics and considerations for setting up a successful online video strategy across all screens and streams.
Machine Learning (ML) is a technology to transform consumers’ lives and, for brands, to transform how marketing is executed. This session introduces the definition of ML, an area of focus for Google, and looks at the potential for advancing marketing, providing hands-on best practices. In the second half, an holistic marketing initiative making the most out of Google’s ML technology will be unveiled by the CMO of Loco Partners, the business running the Relux reservation service brand for first rate hotels.
Chief Marketing Officer, Loco Partners Inc.
Head of Search Ads / UX Performance Specialist Team, Google Japan
Now is an era where the online has taken in the offline, and business has become AR, and customer journeys have been raised up to the strategy level. Using case studies from China, a digitally developed country, we are considering contents related to “Value-Journey” type businesses in the OMO era.
Executive Manager/Company Evangelist, beBit, Inc.
We saw the dawn of online TV ad delivery in October 2017 and Group IMD was there to mark the first ever online TV ad delivery to a broadcaster in Japan. Advertisers and agencies alike have taken notice and increasingly shifting towards this trend by adopting the IMD CLOUD online workflow platform.
Amongst the keen interest, the real excitement lies in the “Future of TV ads” made possible with just such an online platform. From social media integration, real-time analysis and A/B testing, interactivity and more, the new online workflow has the potential to completely transform TV ads from how we perceive them today.
This seminar delves in to this huge potential for Ad Orchestration, with a panel discussion of prominent marketers and innovators including Unilever Japan, INTAGE Inc. and never.no from the UK, whilst covering leading case studies from around the world to glean the future of TV ads in Japan.
CEO, never.no UK Ltd
Business Development & Sales Manager, Group IMD
Media Director, Unilever Japan Customer Marketing K.K.
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Join this thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
Executive Editor - Japan, Campaign Asia-Pacific
The IR is not only Casino and Hotel development. Japan IR will create a new destination for Japanese hospitality and technology, as a new tourism and entertainment industry. However the IR has to overcome the stereotype against the old fashioned gaming and the gambling addiction such as Pachinko/Pachislot, horse-racing, boat, bicycle and loto. Hear from these industry leaders as they discuss how advertisement will contribute to change the gambling to the entertainment in/from Japan and lead IR to success.
President & Executive Producer, ignite Inc.
Director, CFO and CSO, Azure Gaming America INC.
There is an increasing number of “Open Innovation” initiatives by the creative industry. What is the approach we should take to evolve “Open Innovation”? How can we take “Open Innovation” to the stage of essential business development or to the development of a scalable and sustainable business model in addition to current value creation in PR/Marketing and design/concept development?
Director, IDEO Tokyo / Partner & Founding Member, D4V, IDEO Tokyo / D4V
CSO / CEO, QUANTUM\GLOBAL, \QUANTUM Inc.
Managing Partner, Dentsu Ventures
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