In this session...
Programmatic media offers a powerful opportunity to deliver and optimize audience attention at a global scale. But complexity has made it difficult for buyers to maximize the impact of their campaigns and for publishers to get fair value for the valuable audience engagement they deliver. Yoko Arai, Country Manager of 33Across Japan, will lead a discussion highlighting new technologies and approaches for programmatic buying that promise to improve effectiveness for advertisers and deliver more value for publishers.
Yohei Morita - Unit Leader, Strategy Unit2, Supply Side Group, Platform One Inc
Akira Tanaka - Digital Promotion Bureau, Web Marketing Dept., Kobe Shimbun
Shinnosuke Hirata - Chief Marketing Officer, FLUX Inc
Yoko Arai - Country Manager, 33Across Japan
What You'll Learn from This Session...
- What market says - How Brands Driving a Shift Toward Viewability and Time-In-View.
- Current Status in Japan - What people in Japan market see and value Viewability and Time-In-View (Gaps between buyers and sellers)
- Current Status of Header Bidding and New technology.