In this session...
Mobile channel has been increasing its importance in Brand activities. However, mobile is now beyond just a channel; it has become the centre of service and experience. In this situation, how do we further emphasize this experience and achieve business success?
Google and Accenture collaborated on a global study to deep dive into today’s Mobile landscape. In this session, we will share these research findings, which includes the mobile web traffic of +700 brands across APAC and specific solutions to improve performance.
What You'll Learn from This Session...
- Ways to develop marketing ROI by improving the mobile experience (UX)
- Building a common set of benchmarks for evaluating investment opportunities
- Practical ideas for Google assets (Methodology & Resources) and modern technology that you can use right away!
- New strategies, techniques, and approaches to implement in your business