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The Best Mobile Experience - Study from Google & Accenture Interactive

Tuesday, 28 May at 1:00 PM

Tokyo Midtown: Room 9    View Map

In this session...

Mobile channel has been increasing its importance in Brand user engagement activities. However, mobile is now beyond just a channel; it has become the centre of customer service and experience. In this situation, how do we further emphasize this experience and achieve business success?
Google and Accenture Interactive collaborated on a global study to deep dive into today’s Mobile engagement landscape.
In this session, we will share these research findings, which includes the mobile web traffic of over 700 brands across APAC, including Japan. We also provide specific solutions to improve marketing performance.

What You'll Learn from This Session...

  1. Ways to develop marketing ROI by improving the mobile experience (UX)
  2. Building a common set of benchmarks for evaluating investment opportunities
  3. Practical ideas for Google assets (Methodology & Resources) and modern technology that you can use right away!
  4. New strategies, techniques, and approaches to implement in your business

Presented with


Speakers

Yoshinori Urabe Principal Director Accenture Interactive
Toshiaki Kamiya Mobile UX Lead / Specialist Google Japan

Event Details

This session will be presented in Japanese. Translation provided in English.

Event Type Seminar

Discover  By The Numbers  

Track  People-Based Marketing  

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