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Branding and Marketing is the key to success for an Integrated Resort in Japan

Monday, 14 May at 5:35 PM

Tokyo Midtown: Room 5+6    View Map

In this session...

The IR is not only Casino and Hotel development. Japan IR will create a new destination for Japanese hospitality and technology, as a new tourism and entertainment industry. However the IR has to overcome the stereotype against the old fashioned gaming and the gambling addiction such as Pachinko/Pachislot, horse-racing, boat, bicycle and loto. Hear from these industry leaders as they discuss how advertisement will contribute to change the gambling to the entertainment in/from Japan and lead IR to success.

What You'll Learn from This Session...

  1. Can learn about what is Integrated Resort
  2. What is most important for success the IR ?
  3. Marketing and Communication will be a key to seccess

Speakers

Yoshihiko Kasamatsu President & Executive Producer ignite Inc.
Yugo Kinoshita Director, CFO and CSO Arzue Gaming America INC.
Masahiro Terada Senior Manager, IR expert PwC

Event Details

Event Type Seminar

Track  Storytelling 

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