Advertising is Dead! Long Live IBX!

Tuesday, 28 May at 1:55 PM

Tokyo Midtown: Hall B-2    View Map

In this session...

If Customer Experience is the new ‘Brand’ and ‘X’ now marks the spot, is it time to bid farewell to Advertising as we know it? Pratik Thakar, Director of Marketing Communications ASEAN, The Coca-Cola Company, offers a perspective on why the future of consumer engagement must emphasize Integrated Brand Experiences above everything else, and how this approach has shaped both internal and external processes and people management for the business.


Pratik Thakar Director of Marketing Communications, ASEAN The Coca-Cola Company

Event Details

This session will be presented in English. Translation provided in Japanese.

Event Type Seminar

Discover  Ad Shapers  

Track  Brand Innovation  

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