TV marketing is the old and new word and technology breakthrough and new data has started to re-define this word.
One of the new data is TV viewability provided by TVISION INSIGHTS, which gathered real-time audience attention to the TV.
In this session, we will not speak "concept-like-things" too much but a lot of field data of TV viewability/attention.
To start with, we will take some data to show how celebs in TV CM work for (or not? we know you'll like this topic) gathering audience attention, which is critical for the effect of CM.
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