Everyone is aware how a sports event sponsorship can be utilized with advertising, on-site billboards, PR and media exposure. But there are more to it than just that! In a global marketing world some sponsors are very successful in fully utilizing the sponsorship obtain high ROI and many miss out in doing so. How do corporates utilize sports contents to the maximum level? This session talks about that from two different aspects: spectator sports and participating sports.
Spectator Sports : Sports Hospitality
Participating Sports : Spartan race
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