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Transforming TV Ads. The Future of TV Ads by Online Delivery & Ad Orchestration

Monday, 14 May at 4:40 PM

Tokyo Midtown: Room 5+6    View Map

In this session...

Online TV ad delivery debuted in late 2017 and advertisers and agencies are adopting this new trend with the IMD CLOUD online workflow platform.

Online delivery is a key enabler in the future of TV ads: from social media integration, real-time analysis and more, the new online workflow has the potential to completely transform how TV ads are done today.

This seminar delves in to this huge potential for Ad Orchestration, with a panel discussion of prominent marketers and innovators to glean the future of TV ads.

What You'll Learn from This Session...

  1. Take advantage of more than just "ad delivery" with an evolving online workflow platform
  2. Inspire your marketers and creators to rethink the potential of TV ads going in to 2020
  3. Case studies and methods of interactive TV ad experiences that captivate audiences

Presented with


Speakers

Aco Yamagata Media Director Unilever Japan Customer Marketing K.K.
Mamoru Yamada Life Log Data Business Divsion, Cross Media Informatics Manager INTAGE Inc.
Scott Davies CEO never.no UK Ltd

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Video 

Track  Storytelling 

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