A Case Study in Creating TV Programs for the Social Media Age

In this session...

As personalization, diversification and decentralization advance, we find ourselves in an age when it is hard to grasp individuals. Even so, there are hot media and content that people flock to.
Last year, Minna de kinniku taiso, a workout program produced by Japan’s national broadcaster, NHK, caused a huge stir online and on social media.

Broadcast last August, the show drew attention for its unique worldview and full-fledged training regimes, and continued to be a topic of conversation long after it finished, spurring a trend word of the year nomination and an appearance on NHK’s annual Kohaku uta gassen New Year’s Eve special.

Is Minna de kinniku taiso a model for producing TV program content in an age when content is viewed on various screens?

Hakuhodo DY Media Partners Institute of Media Environment Director Masataka Yoshikawa will ask NHK directors Takashi Katsume and Umehara Junichi what caused the program to become so hot.

●NHK’s Minna de kinniku taiso (in Japanese) View Less

What You'll Learn from This Session...

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Presented with


Masataka Yoshikawa General Manager Institute of Media Environment (Hakuhodo DY media partners)
Takashi Katsume NHK
Junichi Umehara NHK

Event Details

This session will be presented in Japanese. Translation provided in English.

Event Type Seminar

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