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What is the best Co-creation between Media and Brands?

Tuesday, 28 May at 5:30 PM

Tokyo Midtown: Hall B-1    View Map

In this session...

This is the transformation of "From Materials to Stories". Based on case studies, this program unveil the process by which concepts created by magazine editors are transformed into brand stories and user experiences. They will also talk about what goals and KPI should be set for these challenges.

Consumers are becoming more cost-conscious in all areas. At the same time, the use of disposable time is also severe. While cost performance and ease of use are required, the background and philosophy of a product or brand are also supported. Typical keywords are "SDGs" "ethical consumption" and "slow fashion". This is the transformation of "From Materials to Stories". Based on case studies, this program unveil the process by which concepts created by magazine editors are transformed into brand stories and user experiences. They will also talk about what goals and KPI should be set for these challenges. View Less

Presented with


Speakers

Ayumi Hamamoto Section in Chief, Business Creation & Development Department SAPPORO REAL ESTATE CO., LTD
Shingo Saeki (President/ Shuminavi
Tatsuhiko Seki Editor in Chief, FRaU Kodansha Co., Ltd.
Yuki Kobayashi Manager, Advertising Dept.Advertising Planning PR Sec KOSE Corporation

Event Details

This session will be presented in Japanese. Translation provided in English.

Event Type Workshop

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