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How to Harness the Data Explosion to Connect with Customers Like Never Before

In this session...

As data continues to democratize—as it grows in both volume and velocity it is the becoming the competitive advantage for marketing. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer but also respecting the consumer. That’s hard work, most data today is wasted, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world. However, with the right focus on tech, talent and trust, marketers can create outstanding customer experiences that drive real outcomes for all parties around the table.

What You'll Learn from This Session...

  1. How do you implement Data-driven marketing from branding vs performance perspective – challenges, best practices
  2. Make your understanding of consumers actionable and portable
  3. Use emerging tech and trends in your data practice

Presented with


Speakers

Daigo Morishita Optimization Director McCann
Noriyuki Imai Head of Partnerships, Japan LiveRamp
Stuart Gregory Engagement Manager MediaMath

Event Details

This session will be presented in English, Japanese. Translation provided in English, Japanese.

Event Type Seminar

Discover  By The Numbers  

Track  People-Based Marketing  

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