In this session...
"Total Views", "MAU", "Downloads" - industry is flooded with countless metrics. This creates an environment that does not allow each media to be fairly evaluated. Unavailability of common metrics prevents Marketers from comparing multiple media platforms.
This obstacle needs to be resolved, in order to create a healthy digital investment eco-system. In this session, we will discuss the conditions and challenges that need to be addressed to accomplish this, as well as the benefits of a healthy digital investment eco-system.
What You'll Learn from This Session...
- Common metrics is necessary for media to be fairly evaluated
- Common metrics is necessary for advertiser/agencies to compare performance among each media
- Common metrics will create a healthy digital investment eco-system