Page views, unique browser, number of app downloads...etc.
These indicators have not become a standardized metrics. So what is the new value of digital content can bring, that could not be assessed by these metrics until now?
Beyond ad verification and white-listing, what data is required to differentiate each digital media and create a value proposition? How can we be more considerate of advertisers' needs?
We will invite a digital media for discussion.
Although "safety and security" is one of the values provided by media, it is more essential to show media's potential for achieving advertisement purpose.
Which means that it is important to show media data that will provide support in advertisers' main purpose - an effective communication with targeted consumers.
Until now, each media have provided metrics such as page views, unique browsers, or number of downloads among others, but a situation where we have multiple formats of measurement is not ideal for industry development.
In this session, we will invite digital media firms to discuss "people based measurement" that is essential in the development of digital marketing industry.
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