Supply-Path-Optimization is the new normal. Computers now tell us the best path forward and help us make faster, more informed decisions. Computers have become our assistants, strategists and part of the creative toolbox. Join us for this panel, crossing the boundaries of tech, marketing, organizational effectiveness, and creative to hear diverse perspectives on how optimization, AI, and Automation are disrupting the system.
Director, The Delphi Network
SVP, Head of Revenue North America & APAC, Rubicon Project
Managing Director, Adobe Advertising Cloud Japan
Programmatic is fast becoming a crucial strategic enabler for the selling and buying of all advertising. It’s estimated that 62 percent of digital advertising revenue in Japan will be attributed to programmatic by 2022 with emerging formats driving growth.
As programmatic continues to evolve the market will encounter challenges, but how can the industry band together to overcome these obstacles and ensure the opportunity is realised?
This panel will discuss the next phase of programmatic advertising in Japan.
Country Manager - Japan, Rubicon Project
Deputy Manager , Product Planning Section , Digital Services Innovation Division, The Asahi Shimbun
General Manager , Video & Data Business Development Department, TV Tokyo Communications Corporation
President & CEO, Live Board, Inc
Managing Director, Cadreon/Reprise Japan
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