Is the planning and verification of BtoB communication marketing activities separated?
How can a synergy of activities from corporate communication and lead acquisition to orders be generated in the purchasing process in B2B, which is significantly different from B2C.
In this session, we will discuss the forefront of B2B marketing, indicators of effectiveness measurement, and effective content.
Senior Regional Business Development Manager, Asia Pacific, Financial Times
Head of Financial Sales, EMEA, Financial Times
Assistant General Manager, Media Business Unit, Digital Business, NIKKEI INC.
Director of Marketing & Communications, Accenture
President & CEO, Symphony Marketing
Manager, Nitto Denko Corporation
Senior Advisory Professional in Brand & Advertising, Marketing, IBM Japan