As data continues to democratize—as it grows in both volume and velocity it is the becoming the competitive advantage for marketing. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer but also respecting the consumer. That’s hard work, most data today is wasted, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world. However, with the right focus on tech, talent and trust, marketers can create outstanding customer experiences that drive real outcomes for all parties around the table.
Optimization Director, McCann
Head of Partnerships, Japan, LiveRamp
Mobile channel has been increasing its importance in Brand user engagement activities. However, mobile is now beyond just a channel; it has become the centre of customer service and experience. In this situation, how do we further emphasize this experience and achieve business success?
Google and Accenture Interactive collaborated on a global study to deep dive into today’s Mobile engagement landscape.
In this session, we will share these research findings, which includes the mobile web traffic of over 700 brands across APAC, including Japan. We also provide specific solutions to improve marketing performance.
Principal Director, Accenture Interactive
Mobile UX Lead / Specialist, Google Japan
As consumer behavior continuously evolves and the media landscape is increasingly fragmented, understanding effectiveness has become the highest priority for marketers. The key to unlocking the secrets of effectiveness is measurement. This panel of leading measurement experts will explore how they have unlocked growth across their client and their businesses through the use of incrementality measurement unlocked growth across their businesses.
Digital Marketing Department Marketing Division Executive Manager, Recruit Jobs Co., Ltd.
Executive Officer, Head of Advertising, Dentsu Digital Inc.
Head of Marketing Science, Facebook Japan
Page views, unique browser, number of app downloads...etc.
These indicators have not become a standardized metrics. So what is the new value of digital content can bring, that could not be assessed by these metrics until now?
Beyond ad verification and white-listing, what data is required to differentiate each digital media and create a value proposition? How can we be more considerate of advertisers' needs?
We will invite a digital media for discussion.
President, Nielsen Digital Co., Ltd.
Corporate Officer EVP, President of Marketing Solutions Group, Media Company, Yahoo Japan Corporation
Digital reshaped our lives, and it continues to transform companies and disrupt industries. The consumer journey has only increased in complexity. And even though marketers have access to more digital data, they struggle to separate signal from noise. Those who incorporate meaningful marketing metrics into their attribution models will come out on top. Join IAS to learn more about how small changes in your data strategy today will shape future investments in the wild, wild west of the digital landscape.
Senior Account Executive / Evangelist, Integral Ad Science Japan KK
Manager, Media Communication, Nestle Japan Ltd
This panel clarify what happens in luxury tourism market especially in Japan in collaboration with Swiss Embassy, Tourism Authority of Thailand, Japan national Tourism Organization, Tokyo Convention and Visitors Bureau, from the view point of both outbound and inbound followed by making significant essence to Local Government, Travel industries and related industries.
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Director of Marketing &Promotion, Tourism Promotion Department Tokyo Convention and Visitors Bureau
First secretary, Head and director, Embassy of Switzerland in Japan, Switzerland Tourism
Pattaraanong Na Chiang Mai
Director, Tourism Authority of Thailand, Tokyo Office
Executive Vice President, Japan National Tourism Organization
CEO, Root and Partners
Pattaraanong Na Chiang Mai
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