As the retail landscape hums with newfound enlightenment to transform brick and mortar stores, iconic Japanese skin care brand SK-II is leading the category. Huge conceptualized, designed and launched all of the SK-II Future X smart stores and experiences in the region from last year. This is a journey of innovation with the consumer as each experience provided rich insights for the next. Different technologies were deployed by design to be hidden and contactless, This allowed the experience itself to be front and center in each meaningful engagement with the consumer.
Associate Director, Proctor & Gamble
Managing Director APAC, Huge
Director SK-ll Future X, Proctor & Gamble
Agencies have a long history of solving challenges with creativity-based marketing and communication, but these challenges we need to solve are becoming more complicated and hard to pin down as a result of the digitalization of lives and other shifts in the landscape. Nevertheless, I am convinced we can help companies to achieve incremental growth if we uncover issues and opportunities hidden at a deeper level, expand our creativity to discover solutions, and collaborate more closely with our clients.
General Manager / Creative Director, Integrated Planning & Creative Division, Hakuhodo
As various youth-focused media rise, Influencer who are active in those media have great
impact on people in the same age group.
Companies who are actively addressing youth marketing including CCI will be passionately
discussing about advertisement and content that attracts young generation.
We hope to provide various tips on how to adopt young viewpoint and conduct effective
marketing activities regarding promotional planning and media content development.
media growth division manager, CCI
media growth division, CCI
Director / Creative Director, Quark tokyo Inc.
Overseas business interest in Japan has been dramatically shifting from production of goods to developing services －global Japanese workers are expected to adjust their focus to meet this new need. In this panel discussion, successful creative leaders who work worldwide in digital advertising and content, will share their unique perspectives on cultural challenges that Japanese confront in terms of generating ideas and content and how to tackle them. Panelists include: Kazuki Tsubura, CCO of Dentsu Shanghai, the leading trendsetter in the Asian advertising world who dived into the massive Chinese market; Yosuke Suzuki, the former BBH and Dentsu employee, who is now R/GA Tokyo’s Managing Director steering its world strategy, and Toshimasa Kawai, COO of FabCafe LLP who has spread FabCafe worldwide utilizing grassroots campaigns. If you are currently working with overseas clients but not sure what to do or eager to expand globally but afraid to step forward, come join us!
CCO, Dentsu Shanghai
COO, FabCafe LLP
GBC／Senior Communication Designer , Dentsu Inc.
Managing Director , R/GA Tokyo
News & Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.