For 18 years, Edelman has surveyed rises and falls in public confidence and trust in government, media, business and NGOs across 28 countries. Stephen Kehoe, Global Chairman of Reputation, will provide an overview of the results of the 2018 Trust Barometer, which noted extreme changes in public trust stemming from the toxicity of fake news and the impact of major geo-political events, including political change in the United States and China.
At the LINE Meet-Up Lounge, open 10:00 - 5:00pm, visitors can enjoy taking part in a variety of casual events including a meet-and-greet with the AWA speakers, and talk sessions on the latest marketing trends. While the lounge provides visitors with an opportunity to build on their knowledge, AWA participants are equally welcome to use the lounge just to relax in between seminars and events.
Please see the following link for a detailed program.
We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.
Real Madrid, the most successful football club in the world has built along its 116 years of history a world class aspirational brand that means leadership, excellence and endeavour and brings passion and happiness to millions of people. The club enjoys an immense multicultural fan base that gathers millions of people across the five continents and has strived in recent years to build and contact this massive audience by a successful performance and content distribution in the most popular social networks. This strategy is empowering has empowered the club collaboration with many premium world companies that sponsor Real Madrid to enjoy its endorsement, its reach and its capacity to fuel with emotions their own brands.
Global Sponsorship Sales Director, Real Madrid CF
Twitter has grown to a platform with 45 million MAU (as of Oct 2017) with audiences with a discovery mindset. Twitter will introduce a new contents business creating with Publisher and Advertisers, providing whole new opportunities to reach to the most receptive audiences.
Senior Director, Twitter Client Solutions and Japan Sales and East Asia Business Development, Twitter
The media industry has changed tremendously in the past decade. The proliferation of screens, players and ways to watch content in recent years has led to a very complex and fragmented media world.
In a total video world, advertisers have to take investment decisions based on ever changing advertising possibilities. In this era of immense disruption, TV remains resilient in Europe thanks to its unique reach and we see that all other forms of media develop better ROIs when combined with television, especially digital video.
In this keynote, our speakers will offer keys to reach European customers, providing an understanding of the total video ecosystem in Europe and revealing innovative advertising solutions.
Marketing Director, RTL AdConnect International S.A
Managing Director, RTL AdConnect International S.A
As technology devices become increasingly prevalent and diverse, the amount of information consumed has been increasing exponentially. The result: never before has there been so much data out there. Yet, another question entirely is whether or not this data is being used in an effective manner to achieve business growth. This session explores Google's perspectives and thoughts on how businesses can data as a lever to accelerate their growth. The SBI Group will share how the company address the challenge as an organization.
Senior Measurement and Attribution Specialist Performance Specialist Team, Google Japan
Deputy General Manager CEO's Office (Big Data), SBI Holdings, Inc.
We can say that Japanese football has seen an outstanding development in the past two decades. In June, SAMURAI BLUE, Japan National Team, will participate in the 2018 FIFA World Cup Russia for the 6 consecutive times and play with Columbia, Senegal and Poland in the Group stage.
Qualification for the FIFA World Cup is a result of the accumulated efforts of the previous years and the importance of youth development before building teams.
Tashima Kohzo will introduce the development plan of 3 factors+1, National Teams, coaching education, youth development and promotion, that has driven Japanese football up to now.
Mr. Tashima will also share various engagements of JFA based on the Vision and Mission, including branding and Respect project.
President, JAPAN FOOTBALL ASSOCIATION
The range of domains that the advertising industry is engaged in is expanding. Amidst ongoing dynamic change, what is advertising creative and where is its starting point? In this session, two 30-something advertising creatives will discuss their specializations and areas of activity, as well as the meaning and roles of advertising.
Brand Innovation Bureau, Hakuhodo Inc
Integrated Solutions Bureau 1, Dentsu Inc.
In our digital age with ever growing complexity of decision-making channels and publishers/platforms, marketers are struggling to lead customers to their marketing goals only by simply delivering their benefits and messages.
Recruit Communications dedicated to "influencing people “ as a member of Recruit group with multiple vertical platforms will facilitate two-days workshops to share our daily activities and knowledge from our research.
*The contents are subject to change, please confirm the web page
As brand safety, ad fraud and transparency dominate the headlines, the need to restore quality and trust in digital advertising greater than ever before. To increase trust in the digital ecosystem, the industry must consolidate around the highest quality players.
In this presentation, OpenX will provide advertisers, and publishers with insights on the current state of the market, how we got to this point and why quality is paramount for the success of the industry.
Smartphones have become indispensable destinations for the consumers and the businesses as media and market. Google believes that advancing mobile marketing and creating the best mobile experience can pave the way to greater business growth. This session takes a panoramic view by business models for their optimal strategies for the web and apps to succeed with consumers in the era of smartphones. Mercari will be sharing its specific strategies and why the company that had previously focused on apps is now looking to the web.
Performance Specialist Team, Google Japan
TV commercials are at a crossroads due to the influence of touch points diversifying the marketplace. This is a result of the evolution of technology boasting overwhelming reach. During this premium session, two top creators, both who have overwhelming presences in the creation of TV commercials will speak to this crossroads. Yoshimitsu Sawamoto and Makoto Shinohara will speak frankly at the stage of Advertising Week Asia on the way to get "sympathy" from the world and "how to move" the world.
President & Executive Producer, ignite Inc.
Senior Prime Executive, CM Planner, & Executive Creative Director, DENTSU Inc.
Professional Rugby leagues that are usually located in developed areas such as Europe and the Southern Hemisphere are becoming more globalized. There are more competitions among Ruby clubs beyond borders and player transfers are now more active.
Although right now Rugby is popular only in some countries and regions in Asia, where 80% of the young population live, Asian countries that are fully engaged with Rugby have increased dramatically. This is mostly triggered by the amazing performance of Japanese national team in 2015 England Rugby World Cup and the adoption of men‘s and women’s Rugby sevens as Olympics events from 2016 Olympic games in Rio de Janeiro.
Furthermore, in 2019 the Rugby World Cup will be held in Japan and Tokyo Olympics will be held in the next year, 2020. That means 2 of top 3 sports events in the world will be held in Japan＝Asia. This is a good chance for Asians to realize the value of Rugby and to make Rugby in Asia more popular in the future.
We believe that Rugby can enhance and strengthen the corporate brands of companies rooted in Asia. There are some possibilities and chances to invest in Rugby value.
Director, Japan Rugby Football Union
Executive Committee Member, Asia Rugby
Blueprint is Facebook’s official global training program that teaches marketing best practices on Facebook and Instagram. The program supports agencies and brands across the globe in learning skills to get the most out of the marketing platforms that Facebook offers.
Instagram, now an essential advertising platform, continues to evolve introducing new features such as Instagram Stories—which now has 300M Daily Active Accounts.
Learn to drive business results with Ads in Instagram Stories in this workshop covering format, the steps to create ads, and creative best practices.
Blueprint Training Lead, Facebook Japan KK
The Tokyo metropolitan area is a market of moving people. Every day, all kinds of people move around and are active, with various purposes. The JR group owns a means for human travel (railroad) and various associated facilities and stores. Today, when virtually everyone owns a smartphone, people repeatedly transmit and receive various information as they move around. We enjoy and utilize that information and then we move on to the next action. Games, email, search, commenting, etc. In the Tokyo area,
There is a feeling that eSports in Japan is lagged behind the world. However, recently some signs are showing that Japan will gradually embrace its eSports boom.
Although there are so many eSports organizations in Japan as well,“Japan eSports Union,” a unique new organization has been founded on February 1st by 5 organizations such as game production associations CESA and JOGA. This is an unprecedented organization jointly combined with IP holders and eSports associations in eSports industry.
This session will share and discuss the problems and possibilities of eSports with everyone based on revealing the future schedules and plans of this new organization. Join to learn more about eSports and develop a greater interest.
Executive Director, Japan eSports Union
The schedule for 2019 Rugby World Cup matches was announced last November 2, with the opening match to take place on September 20, 2019 at Ajinomoto Stadium, and the final at the Nissan Stadium in Yokohama. 48 matches in total will be played in 12 venues across Japan.
Under the theme ‘Rugby World Cup 2019 – Discovering the Marketing Goldmine” this session will highlight some of successful case studies from Rugby World Cup 2015 in UK. Data shows that rugby fans in UK have at least 20% higher incomes than UK Average and they’re more likely to convert across key sectors such as business, finance and automotive. Although the game is still new to some of the Asian countries, the session intends to give insights to how successful marketing showcase at RWC 2019 Japan potentially can become a Marketing Goldmine to the marketers around the region and globe of a sport now played by a record 7.73 million men, women and children across 121 nations.
Representative Director CEO, Jaguar Land Rover Japan Limited
Head of Platforms & Partnerships – Asia Pacific Managing Director , Posterscope Japan
Head of Marketing & Communications, Mastercard
We may live to be 100, but what do we actually want out of our lives? This fundamental question is at the heart of healthcare communications, which put consumer values before product. Decades of industry research has shown that helping consumers to become aware of what they want to achieve in life is what triggers tangible changes in behavior. In this context, a purchase is no longer a purchase, but a solution that brings you closer to your life goal.
Dr. Hana Hayashi
ScD, SM, EdM, Asia Pacific Director , McCann Public Health
Performance Consultation, Director, McCann Health Japan
In today’s marketplace, marketers are demanding higher standards in order to clean up the supply chain. Learn how publishers and brands can better position themselves to be successful as the market shifts to higher quality ad units and meaningful metrics like high viewability and time-in-view become critical to a campaign's success.
Chief Executive Officer & Co-Founder, 33Across Japan
Advertising Week Asia welcomes back top digitals leaders from Japan. These leaders from consulting companies and VS agencies gained high popularity last year. These professionals in marketing in the digital domain will speak to many topics. The theme "Disrupt Japan !?" will begin by looking at the current situation of Japanese companies within the world. The discussion will then touch upon the following questions: What are the things that must be solved beyond the boundaries of the company? What is necessary to create new growth and business? What is the talent needed for this new world? This session will be hot debate between top industry professionals, do not miss it!
President & Executive Producer, ignite Inc.
Corporate Officer , Hakuhodo Inc.／ Hakuhodo DY Media Partners Inc.
Head of Accenture Interactive Japan Group/CEO of IMJ Corporation, Accenture Japan Ltd.
Now we know how important customer experience is to our business. However, only a few people can realize it in real business situation while most can consider their customers. You will be introduced several showcases of real success stories of "experience business" and convinced importance of the people who can actually make it happened through re-engineering their business processes or organizations with technology and passion.
Japan has huge opportunities in international tourism ahead of Rugby World Cup in 2019 and The Olympics in 2020. Join this discussion to hear how experts believe Japan can prepare to leverage these crucial opportunities.
How can we best communicate with others? This is one of the key questions in our society. Everyday we struggle to tell our thoughts to our families, lovers, business partners and clients. The famous Doctor Nobuko Nakano, a research expert on the human brain and psychology,Hideyuki Kanemitsu, head of corporate environmental strategy unit Fujitsu, and Tetsu Yoshida, President of explainer video company simpleshow, discuss and share the knowledge of the most effective way to communicate with others, using a scientific approach.
VP, Head of Responsible Business Unit, Corporate Environmental and CSR Strategy Unit, Fujitsu Limited
The era of using siloed cookies and mobile ad IDs to power marketing activities is over. With today’s average consumer in APAC owning 5.9 digital IDs and 21% of the users have 5 or more connected devices, marketers must be able to defragment their data to gain a unified consumer view. Merging first-party (customer) data with third-party data further expands the marketer’s view of consumers to drive success across use cases.
In this session, panel speakers will discuss supporting data for modern marketers and how to use them, with case studies.
Sigvart Voss Eriksen
Chief Executive Officer, Tapad Inc.
Director of Marketing, Treasure Data K.K.
Commercial Director, Japan, Tapad Inc.
"AI" has become a kind of buzz word in digital marketing or internet advertising area. This is the time to think about it: how we should face and treat it to make it contribute to our real business. In this session, we are introducing what Adobe can bring to marketers with Adobe Sensei, the AI functions through Adobe Experience Cloud. You will see a series of demos featuring Adobe Sensei there and figure out the real benefit that marketers will get through Adobe Experience Cloud.
Brand Safety was a hot topic in 2017, sparking a re-thinking of video advertising across digital and television. Attention data has become a key performance indicator in that context. TVision Insights, the leader in TV attention measurement, and Oracle (Moat), a digital viewability measurement company, will join our panel to share insightful data. Nippon Television and Presentcast (TVer Operator) will also share their views, adding the broadcaster and agency perspective. The panel will also discuss data-driven TV advertising in the US, also called ‘Advanced TV’, and share their expectation and challenges in Japan.
CEO/Co-founder, TVision Insights, Inc.
General Manager, Oracle Data Cloud, Oracle
Senior Director Sales Promotion and Strategy Sales Division, Nippon Television Network Corporation
President and CEO, Media Japan Network
The first-place winner and newcomer award winner of the 47th Prize Essay Contest of the Japan Advertising Agencies Association will give speeches about their essays. Through behind-the-scenes episodes and the story of how they came to write their essay, they will provide first-hand accounts of what it's like to work at an advertising company and the thinking involved in working in advertising.
In order to promote e-sports competition environment and foster athletes, the domestic game industry, education, administration, and media are starting to collaborate. This program introduces a new content development project launched through cooperation as a case example.The new digital comic title scheduled to be provided by Kodansha this summer via "Magazine Pocket app" is technical cooperation of makers.And the stage Shibuya Ward will try real collaboration in every aspect.
The age of AI is here but what happens when the AI starts working? Vince Lynch CEO of IV.AI takes you through live AI models and machine learning success stories that have achieved 96% automation, increased engagement by 10X, and helped drive 18X increases in online retail across multiple channels including Line, Facebook Messenger, WhatsApp, SMS, Email, and WebChat.