Vertical style became the hottest keyword of 2018 in china, it is a new evolution of human expression. In this era of rapid development of the Internet industry, the rapid growth rate of vertical style short video” is the first in the mobile Internet, which has brought about a new revolution in brand marketing and a new opportunity in intergenerational change.
With the rapid development of China, Social Media has faced a continuing progress, from Blogs and Weibo to wide spread short videos, from "limited" social platforms to "unlimited" social scenes. The social media technology and data perform an unconditional development where media drives the change of marketing, and social media endows the traditional 4P marketing with unlimited possibilities. Social Media has a tremendous influence and must be responsible for the business ethics and social responsibility!
Li Mao Shan
CEO, Beijing Yuntu Digital Marketing Consultant
CEO and Founder, Beijing Weibo Yi Technology Company
In 2011, with the company’s very survival on the line, it was decided to transform into a global IT business.
From 2012, based around Indeed as the central pillar, we developed M&As with global HR Tech enterprises and promoted a shift toward becoming a digital technology company.
While keeping experiences of failure in mind, I will talk about the acquisition and PMI of companies with core competencies in Big-Data and Machine-Learning as the key to the success of digitization and globalization.
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
AdAsia Lahore 2019's presentation gives a picture of the overall event. It features the speakers, the venues, the networking events and the keynotes of AdAsia Lahore 2019. Along with this, the presentation focuses on the the things to look forward to in Lahore. It is an invitation for the people to start registering for the biggest advertising Congress in Asia.
Ad verification proves the safety of media, yet does not guarantee with whom the communication is taking place.
We will discuss in a panel discussion format with advertisers for two main issues that become apparent from this point of view and some of the clues in overcoming it.
1. Risk of Look-Alike Targeting
2. Risk of brand damage that comes from high ad frequency
President, Nielsen Digital Co., Ltd.
Director of Media Center , Advertising & Promotion Department, NTT DOCOMO,INC.
Department Manager Publicity Group General Affairs Dept., DAIKIN INDUSTRIES, LTD
The communication process between brands, enterprises, and consumers, and the marketing environment are evolving even faster and getting even more diverse in our daily lives.
In this uncertain situation, expectations for creativity and design seem to get higher than ever before.
In this session, professionals from the companies with in-house creative organizations will sit together and share their stories of the latest issues and challenges based on their real-world cases.
Foresee your results - utilizing facial recognition for creative perfection. - Teads & Kirin Panel Discussion
Teads Creative lab presents content pretesting study for Kirin Brewery Company, Limited. Teads and Kirin Brewery Company, Limited. make a speech the latest campaign result with the facial recognition research and how is going to help to build an effectiveness creative format. The research is first ever in Japan.
Managing Director, Teads Japan
Limited Beer Category Strategy Section Marketing Dept., Marketing Division, Kirin Brewery Company
Everyone is aware how a sports event sponsorship can be utilized with advertising, on-site billboards, PR and media exposure. But there are more to it than just that! In a global marketing world some sponsors are very successful in fully utilizing the sponsorship obtain high ROI and many miss out in doing so. How do corporates utilize sports contents to the maximum level? This session talks about that from two different aspects: spectator sports and participating sports.
The communications industry is always talking about tomorrow. Communications give us hope and change our minds. Communications actively solve issues in our society.
Students and semi graduates, why don’t you dive into this world?
We've bee ndoing this work for a long time and would like to offer some of the advice we've learned along the way.
We will answer all your questions about entering the industry.
Register for this exclusive AWAsia networking event, and have the chance to ask your burning questions in an intimate lounge setting. Limited places available!
Gender equality is a vital issue for Japan. It affects the happiness and fulfilment of women, the ability of companies to innovate and perform financially, as well as to recruit staff, and even the economic future of the country as a whole. And yet, progress is painfully slow. Japan lags all other G7 countries in gender equality. Women in regular work are paid 24% less than men; in 2018, there was a widespread scandal when medical schools reduced the score of women students to allow a higher proportion of men to join courses; and women in everyday work life frequently feel obliged to play a secondary role. So, we asked ourselves three questions:
- What do men and women really think about gender equality?
- What is the best way for companies to promote it?
- How should brands portray the genders in marketing today?
Since Instagram’s inception in 2010, the service has evolved based on people's changing needs and community trends. This session will be a good summary of the latest Instagram trends & insight that will show you the audiences you can reach on Instagram and how they're tapping into their interests.
There are 3 key points to why people love Instagram in Japan, where the monthly active accounts have exceeded 29 million. We will share with you the unique culture of Instagram with actual examples.
Head of Vertical, Facebook Japan
Client Solutions Manager Lead, Facebook Japan
The Sports Tech category is increasingly attracting attention toward 2020.
Particularly, Sports Viewing, which is creating new fan engagement through its social functions and interactive functions unique to VR and Mobile devices, continues to evolve around the globe. We will showcase the latest business case study of LiveLike, one of the front runners in this sector, and discuss the future of Sports Viewing in the Japanese and Asian market.
Senior Manager Digital Contents Service-Sports Business Consumer Business Department, NTT DOCOMO, INC.
Chief Commercial Officer, LiveLike Inc.
In this social era, the explosion of information and communications diversify consumers’ preferences and have created diverse communities.
In addition, Millennials and Gen-Z have already been major consumer group in various global countries and they rather prefer digitally native vertical brands “DNVBs” as their own “FAVORITES”.
In this session, we will discuss what would be the best brand communication to win the mind of this “Tribal” new consumers in this social era.
General Manager, Studio & Lab, ALPHABOAT LLC
Brand Manager of ORALCARE Dept., LION CORPORATION
Business Development Director, Outbrain Japan
Consumer attitudes towards loyalty are a double-edged sword for Marketers: one the one hand, a loyal customer is more valuable than ever; on the other hand, customer loyalty is harder and harder to develop and retain. In this talk we explore how consumers discover new brands and how brands can develop and retain loyal customers.
VP, Analytics, Insights and Data - Criteo Science
Those guys will be backed. The session panelists of the consulting firm VS agency, which had great reputation past 2 years, are reunited. This time, 3 marketing professionals in the digital domain will be in a real live battle format, in which they will give real-time feedback on questions raised by visitors and client companies. Questions will not be unveiled to the panelists until the day of. They will also answer questions from the venue on the day. No planned harmony at all! Please stay tuned.
Accenture Interactive Japan Group Lead / IMJ CEO, President, Accenture Interactive Japan / IMJ
Corporate Officer , Hakuhodo Inc.／ Hakuhodo DY Media Partners Inc.
President & Executive Producer, ignite Inc.
As personalization, diversification and decentralization advance, we find ourselves in an age when it is hard to grasp individuals. Even so, there are hot media and content that people flock to.
Last year, Minna de kinniku taiso, a workout program produced by Japan’s national broadcaster, NHK, caused a huge stir online and on social media.
General Manager, Institute of Media Environment (Hakuhodo DY media partners)
For Japan, the year 2020 bears quite a significance in the field of sports. The Paralympics will be one of the highlight events held next year. With the world’s most known sports event being held, even the people that usually do not take that much interest in sports will naturally be exposed to information about sports. How can we fully utilize this never-before opportunity to our advantage?
We can never lose the essence of creativity even in the current data-driven world. Shinya Tanaka, Creative Director, Dentsu Isobar, specialised in branding speaks to Yuichi Washida, the chairman of “Declaration of Design Management” issued by the Japan Patent Office, Ministry of Economy, Trade and Industry, Professor, specialised research of foresight in Hitotsubashi University, and Yasumichi Oka from TUGBOAT, continues to be the top runner of the advertising industry in Japan, and seeks the meeting point of thinking between a right brain and left brain from the two specialists.
Expressing ourselves visually has been core to who we are as people for as long as we've existed. Instagram is the modern home of visual expression. With 1B monthly active accounts globally and 30M in Japan, Instagram is empowering many people by giving more ways to express themselves.
Through latest case studies of businesses leveraging Instagram for their visual storytelling, this session will walk through creative tips to raise brand awareness, connect with fans, and build your presence on Instagram.
Creative Strategist, Facebook Japan
With two major sporting tentpole events taking place in Japan over the next 18 months, how can domestic brands take advantage of the world's eyes being on Japan, to reach and speak to new international audiences.
Join Unruly and Brave Bison, who announced their video partnership at last year's Advertising Week, together with domestic Japanese brands as they discuss best practice for international campaigns, lessons learned along the way and how they intend to make the most of the upcoming sporting events.
COO - APAC, Unruly
Country Manager Japan, Unruly
General Manager APAC, Brave Bison
General Manager, Global Business Centre, Dentsu
Yokohama Promotion Division Manager, Yokohama City Culture and Tourism Department
The revenue from China and from Chinese tourists are growing to important levels that cannot be ignored.
Many Brands try to reach Chinese consumers and sell their products by Cross-boarder EC and/or entry into China - an advanced digitalized market.
How can we create that holistic buying experience to win the heart of the progressive digital consumer?
Founder & CEO, USHOPAL
Head of Commerce Marketing Team, Dentsu inc.
Programmatic media offers a powerful opportunity to deliver and optimize audience attention at a global scale. But complexity has made it difficult for buyers to maximize the impact of their campaigns and for publishers to get fair value for the valuable audience engagement they deliver. Yoko Arai, Country Manager of 33Across Japan, will lead a discussion highlighting new technologies and approaches for programmatic buying that promise to improve effectiveness for advertisers and deliver more value for publishers.
Country Manager, 33Across Japan
Unit Leader, Strategy Unit2, Supply Side Group, Platform One Inc
Digital Promotion Bureau, Web Marketing Dept., Kobe Shimbun
Japan’s future is already beginning to unfold in a city of 120,000 people called Aizuwakamatsu.
http://samurai-city.jp/en/ Thanks to a joint venture between the Aizuwakamatsu city government and Accenture, people living in this community are leading “smart” lives that are being integrated into digital platforms. The project is a bold initiative that aims to create a nation of “smart citizens.” As part of this project, Accenture relocated 200 skilled workers to the Fukushima Innovation Center in Aizuwakamatsu last April.
As we enter 2019, interest in building smart cities is growing globally. In its home city of Seattle, Amazon achieved a retail milestone by opening a store with a fully automated checkout system called “Amazon Go.” In Toronto, Canada’s largest city, development of a smart city called “Toronto Waterfront” will begin next year led by Google’s parent company Alphabet.
This session will focus on local governments that are spearheading digital transformations and private sector leaders that are supporting these efforts with advanced technologies. This session will provide valuable insights into Japan’s unique approach to smart cities.
Mayor of Aizuwakamatsu, Aizuwakamatsu City
Head of Fukushima Innovation Center, Accenture
As the global advertising and media landscape continues to evolve at the hands of innovation, new technology and big data, a new set of challenges are sure to follow. But in today’s predominantly digital-first world, the new tech-driven eco-system also shows opportunities for growth unlike anything we’ve seen before. Hear from leaders in the Asian media industry as they discuss the rapidly evolving media landscape and the timeless value of creativity, storytelling and big ideas.
MD of APAC, OpenX
Director, Marketing Solutions - South East Asia & North Asia, LinkedIn
Media Sales Director, Twitch
Country Manager, Japan, HH Global
Chairman of the Board, Spearhead IMC Group, China
Portrayal of “diversity” in advertising is attracting more attention than ever and beginning to wield a tremendous influence in the market. Yet, the mere word "diversity" suggests a wide range of visuals and messages that are communicated, as well as unexpected turns and developments.
Ranked 110th out of 149 countries in the latest gender gap index, Japan's gender gap is sizable, and there have been many cases where the media’s portrayal of women has been problematic. In the advertisements of global companies today, we are starting to hear of the notion of a "new masculinity.".
This session we will explore the ways in which advertising can uncover new forms of gender expression.
CEO & Corporate Communications Consultant, Amplify Asia Inc.
Corporate Officer, PR TIMES, Inc.
Creative Director / Founder, Mori Inc.
"Brand Safety" is what keeps today's marketers awake at night. A number of companies are seeking a risk-free advertising environment and working every day to protect their brands. However, that is just the first step of branding to secure a brand safe environment. This session discusses how to go beyond Brand Safety and take advertising to the next level, though eyes of brands, technologies and media.
General Manager, Dentsu Innovation Initiative
Managing Director, GumGum Japan K.K.
Senior Account Executive / Evangelist, Integral Ad Science Japan KK