JR East Marketing & Communications,Inc.

Experience a thrilling exploration of the rapidly evolving Out-of-Home (OOH) industry as we delve into the world of cutting-edge technology and global trends. Join us as we bring together two visionary founders from Moving Walls, a dynamic platform-based business making waves in Singapore and Malaysia, to share their insights.

Our esteemed speakers will enlighten us about the current global landscape of OOH, examining trends from around the world and offering a glimpse into the promising future prospects of this dynamic industry. Drawing upon their extensive knowledge, they will shed light on the pressing challenges within the existing OOH business model in Japan and highlight the crucial role OOH in Japan should play on the world stage, along with their vision and expectations for its evolution.

Meanwhile, we will also have the pleasure of welcoming jeki, a prominent player in transit advertising for JR East, who has successfully customized Moving Walls' platform for Japan, introducing their groundbreaking original marketplace brand, "MASTRUM." Through an innovative approach rooted in backcast thinking, jeki will present their captivating insights on the development process, along with its ideal image and worldview centered around OOH in the Japanese market.

This vibrant session promises to be a passionate exchange of ideas as Moving Walls propels its global expansion and jeki strives to become a leading force in Japan. Together, they will engage in a lively discussion, offering unique perspectives and thought-provoking insights, all while unraveling the future vision of the ever-evolving world of OOH.