The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
Attending Contacts
Participating In
Maximizing the Value of Identity: Unlock the Power of First-Party Data
Designed with the needs of modern marketers in mind, Unified ID 2.0 is here to provide holistic targeting and measurement for an internet that’s becoming more privacy-conscious. In this session, we will discuss how to maximize the potential of your first-party data.
What is the Significance of Integrated Marketing and What Role Should the Marketing Department Play in a Company?
The significance of integrated marketing has always been questioned in the ever-changing marketing landscape. Marketers face a variety of questions and challenges as they implement integrated marketing and are constantly improving through trial and error, from digital advertising planning and ad distribution to KPI and ROI effectiveness measurement. And frequently asked question is what role should marketing play in a company?
How should digital marketing strategies be implemented in the face of rapidly changing media, the emergence of new media such as connected TV and over-the-top (OTT), and changes in the media consumption habit of consumers?
Join Advertising Week and The Trade Desk for a VIP dinner to discuss your perspectives, share industry insights and network with other marketers.
What's the Next Move? The Connected TV & OTT Advertising Strategy Orchestrated by Recruit and CyberAgent