This keynote will introduce how Amazon Ads helps brands to execute campaigns from four strategic perspectives: channels, storytelling, insight-based approaches and measurement & optimization.
The advertising industry is shifting year to year as consumer interest, ad tech and the economy evolve. In this environment, advertisers and marketers are watching closely to see if their limited budgets are producing effective and measurable campaigns and to understand how well their marketing-communications spending is contributing to sales.
Being able to reach the right audiences, optimize the campaigns and measure the impact is always top of mind for advertisers and agencies. In response, Amazon Ads has leaned into finding those efficiencies in how to reach and measure through solutions that help brands understand the impact of their total investment.
This keynote session will introduce how Amazon Ads helps brands to execute campaigns from four strategic perspectives: channels, storytelling, insight-based approaches and measurement & optimization.
The advertising industry is shifting year to year as consumer interest, ad tech and the economy evolve. In this environment, advertisers and marketers are watching closely to see if their limited budgets are producing effective and measurable campaigns and to understand how well their marketing-communications spending is contributing to sales.
Being able to reach the right audiences, optimize the campaigns and measure the impact is always top of mind for advertisers and agencies. In response, Amazon Ads has leaned into finding those efficiencies in how to reach and measure through solutions that help brands understand the impact of their total investment.
This keynote session will introduce how Amazon Ads helps brands to execute campaigns from four strategic perspectives: channels, storytelling, insight-based approaches and measurement & optimization.
Speakers
Key Takeaways
- Reaching audiences through diverse channels
- Brand storytelling
- Insight-driven advertising approach
- Campaign analysis and optimization
Presented by
