Delta’s Climb: How the Global Airline is Using Sports to Drive Awareness in the Japanese Market

Sports are a universal tie to connection, passion and excitement. Join Delta Airline’s Head of Marketing, APAC, and their partner in media planning in the region to discuss how the airline uses sports to reach consumers in this market. From Delta’s recent Master's campaign — focused on the meaning of “Better” — to how and why the brand is looking to new and upcoming sports to target specific audiences, the panel will highlight the importance of sports marketing and partnership and share what’s next as Delta continues to ‘Keep Climbing’ in the region.