Effective Messaging in the Communication Failure Era: Clarifying Value, Attractive Content, Wellbeing, Original Stories and Manga IP

In recent years, our rapidly changing lifestyles, information overload and the complexity of communication methods have made it challenging to effectively convey messages through traditional advertising. Consequently, it is crucial for companies to adapt their communication strategies to this new landscape.

Moreover, businesses are increasingly placing a strong emphasis on their purpose and vision, requiring them to articulate their value proposition and develop communication approaches that align with their overarching goals.

In this context, the process of content creation has gained paramount importance. It involves determining the brand's value, products, and services offered, crafting original stories that evoke uniqueness and empathy, and producing engaging output that captures broad interest.

In our upcoming session, we are thrilled to host Yohei Sadoshima, CEO of Cork, Inc., renowned for his work on "Space Brothers." He will introduce a proven formula for developing effective and engaging communication strategies using manga intellectual property (IP). This approach has been successfully implemented by "C-station Biz," a business unit of Kodansha and ASAKO.