As Japan downgrades COVID-19 to category 5, indicating a decrease in severity, the demand for domestic and inbound tourism is on the rise. As consumer lifestyles and behaviors have changed during the pandemic, it is essential to reassess the definition of 'Customer' in the post-COVID-19 era.
As customers navigate the 'new normal' during and after COVID-19, it is crucial to adopt a different approach and leverage customer insights, particularly in the tourism industry.
In this session, we will introduce CRM solutions tailored for the tourism sector, leveraging customer insights gathered before and during travel. These solutions include our unique customer segmentation methods aimed at enhancing customer experiences, fostering customer retention and cultivating repeat customers. Additionally, we will showcase the implementation of measures to achieve these objectives and assess their effectiveness, all tied to a single ID system.
For these CRM solutions, we harness the power of our branded services: 'Mobile Spatial Statistics,' 'di-PiNK,' and 'Cocolisa.' 'Mobile Spatial Statistics' utilizes cell ID statistics to reveal population flow per hour and is widely recognized and utilized across various industries, including public institutions. 'di-PiNK' is our exclusive DMP, comprising data from approximately 89 million DOCOMO subscribers (as of March 2022) and various other data sources. 'Cocolisa' is a survey service that leverages location information and focuses on customers within specific areas.
This session is highly recommended for individuals working in the tourism and leisure industry, including accommodations, tourism agencies, and entertainment businesses, irrespective of whether they are business entities or public institutions. It is also beneficial for those responsible for or interested in marketing solutions that harness big data within the tourism industry.