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Food Marketing for Innovation: From Loss Reduction to Self-Sufficiency
Food loss represents a significant social challenge in Japan and worldwide, with direct implications for decarbonization, combating food shortages and achieving the Sustainable Development Goals (SDGs), particularly Goal 17: "Responsibility to Create, Responsibility to Use."
Furthermore, the Ministry of Agriculture, Forestry and Fisheries highlighted the importance of addressing food loss in their "MeaDRI (Measures for Achievement of Decarbonization and Resilience with Innovation)" initiative, announced in May 2021.
As of 2020, Japan alone experienced a staggering food loss of 5.22 million tons. Surprisingly, less than half of this amount can be attributed to households, while the reduction efforts in business operations have been lagging. To address this pressing issue, fostering a community of conscious consumers dedicated to the SDGs and actively working to reduce food loss is vital. Moreover, we aim to raise awareness about the broader social implications surrounding food in Japan and globally, leveraging the food loss issue as a gateway for engagement.
Through an exploration of compelling food loss facts and insightful examples of ongoing efforts to combat food loss, this session aims to galvanize professionals in advertising, empowering them to mobilize their marketing and creative planning skills.
Together, we will delve into the critical role advertising can play in devising impactful activities and measures that lead to innovative solutions. By harnessing the collective expertise and creativity of the advertising industry, we can drive positive change and make meaningful strides toward addressing the complex challenge of food loss.
Furthermore, the Ministry of Agriculture, Forestry and Fisheries highlighted the importance of addressing food loss in their "MeaDRI (Measures for Achievement of Decarbonization and Resilience with Innovation)" initiative, announced in May 2021.
As of 2020, Japan alone experienced a staggering food loss of 5.22 million tons. Surprisingly, less than half of this amount can be attributed to households, while the reduction efforts in business operations have been lagging. To address this pressing issue, fostering a community of conscious consumers dedicated to the SDGs and actively working to reduce food loss is vital. Moreover, we aim to raise awareness about the broader social implications surrounding food in Japan and globally, leveraging the food loss issue as a gateway for engagement.
Through an exploration of compelling food loss facts and insightful examples of ongoing efforts to combat food loss, this session aims to galvanize professionals in advertising, empowering them to mobilize their marketing and creative planning skills.
Together, we will delve into the critical role advertising can play in devising impactful activities and measures that lead to innovative solutions. By harnessing the collective expertise and creativity of the advertising industry, we can drive positive change and make meaningful strides toward addressing the complex challenge of food loss.
Speakers
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