The marketing process encompasses a wide range of tasks, from product and service creation to production planning, communication design, sales promotion planning and customer relations. To deliver maximum value to customers, these tasks are carried out by specialists from various fields working collaboratively.
Particularly in the domains of communication design and advertisement creation, close collaboration is required among advertisers (brands), advertising companies, production companies and media, each contributing their unique expertise. Advertisers define the communication objectives and strategies, while advertising companies develop plans based on these inputs, and production companies give shape to the final output.
While roles and positions are essential in this process, they can sometimes create hierarchies and barriers that hinder effective communication and impede necessary corrections. However, we firmly believe that the teams capable of producing exceptional outcomes are those that transcend these roles, fostering an environment of constructive discussions and open communication.
In this engaging session, we will explore the key elements that are indispensable in creating a cohesive and high-performing team that transcends role boundaries, unites towards a shared vision and consistently delivers outstanding results.
Perspectives from advertisers, advertising companies, and production companies will be examined to shed light on the fundamental components of a "good team" and the necessary conditions for achieving an ideal state of collaboration and productivity.
Particularly in the domains of communication design and advertisement creation, close collaboration is required among advertisers (brands), advertising companies, production companies and media, each contributing their unique expertise. Advertisers define the communication objectives and strategies, while advertising companies develop plans based on these inputs, and production companies give shape to the final output.
While roles and positions are essential in this process, they can sometimes create hierarchies and barriers that hinder effective communication and impede necessary corrections. However, we firmly believe that the teams capable of producing exceptional outcomes are those that transcend these roles, fostering an environment of constructive discussions and open communication.
In this engaging session, we will explore the key elements that are indispensable in creating a cohesive and high-performing team that transcends role boundaries, unites towards a shared vision and consistently delivers outstanding results.
Perspectives from advertisers, advertising companies, and production companies will be examined to shed light on the fundamental components of a "good team" and the necessary conditions for achieving an ideal state of collaboration and productivity.
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