Most retail media is limited to campaigns and not as effective as it should be. Media should be contributing to overall business efficiency and revenue, not just maximizing ROAS, and Amazon's data and APIs can help you achieve this. In this session, Pacvue, the world's top e-commerce acceleration platform, will share how to use data you don't normally see in media, such as margins, inventory, and search results, and the best strategies and tactics for Amazon advertising.