Web3, the next frontier of the internet, is poised to transform the relationship between companies and customers, ushering in a new era of equality and reshaping the marketing landscape. As we look towards the future, understanding the principles and implications of Web3 becomes crucial for crafting effective marketing strategies.
At Hakuhodo, a pioneering force in the industry, we recognized the transformative potential of Web3 early on. In partnership with Sota Watanabe of the Astar Network, we launched HAKUHODO KEY3, a groundbreaking Web3 business production company, in December 2022. Leveraging Web3 technology, we have already embarked on next-generation marketing endeavors that redefine how brands engage with their audiences.
In this enlightening session, we will delve into the realm of Web3 advertising and explore the evolving expectations of consumers in this dynamic landscape. Together, we will examine the emerging trends, challenges and opportunities that lie ahead, shedding light on the kind of advertising experiences people anticipate and will demand in the future. By drawing on our deep expertise and real-world insights, we aim to uncover the strategies and approaches that will propel marketers to thrive in the Web3 era. Join us as we unlock the transformative power of Web3 in the marketing world.
At Hakuhodo, a pioneering force in the industry, we recognized the transformative potential of Web3 early on. In partnership with Sota Watanabe of the Astar Network, we launched HAKUHODO KEY3, a groundbreaking Web3 business production company, in December 2022. Leveraging Web3 technology, we have already embarked on next-generation marketing endeavors that redefine how brands engage with their audiences.
In this enlightening session, we will delve into the realm of Web3 advertising and explore the evolving expectations of consumers in this dynamic landscape. Together, we will examine the emerging trends, challenges and opportunities that lie ahead, shedding light on the kind of advertising experiences people anticipate and will demand in the future. By drawing on our deep expertise and real-world insights, we aim to uncover the strategies and approaches that will propel marketers to thrive in the Web3 era. Join us as we unlock the transformative power of Web3 in the marketing world.
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