Discover the essence of "Growth Branding," a groundbreaking approach to corporate branding pioneered by Dof. CEO Taro Saito shares the untold story behind Dof's role in supporting long-standing brands like Suntory Whisky's "Highball," the "GO" taxi app, and "Poketalk." Explore the evolving challenges and the significance of collaborative actions in branding as dof navigates the complex landscape alongside clients to shape and execute long-term brand strategies.