The JAA Challenge Awards is an award for advertisers that renews the tradition of the JAA Advertising treatise, which began in 1974.
Solicited insights gained from challenges taken by advertisers through their daily work, and innovations born from these challenges, in the form of presentations.
Regardless of the scale of the case study and the success or failure of the initiative, creative ideas that lead to solutions to advertisers' issues and social problems are included.
This year will be the third time Advertising Week Asia has held this event.
Note: This event is by invitation only.