Next-Gen Full-Funnel Marketing: What is it and How Will t Bring e-Commerce Business Success?

E-commerce has become more widely used since the pandemic, and EC stores are taking on an importance greater than simply existing as shopping channels. But from the operators’ side, increased competition means traditional marketing methods alone may not cut it and, for some, business is challenging.

In this session, Takeshi Kuwajima of Hakuhodo EC+, a specialized EC business operating and marketing unit, and Umenoyado Brewery’s Yukihiko Furusawa, who is pushing the limits of advanced EC marketing, discuss Next-Generation Full-Funnel Marketing as a base for solving such challenges.