With the emergence of SaaS environments like Shopify that allow relatively easy construction of in-house e-commerce and the corresponding rise of D2C (Direct-to-Consumer) due to this trend, traditional large companies are actively building their e-commerce platforms and aiming to establish direct connections with customers. On the other hand, as regulations on the utilization of personal data have been strengthened globally, leading to restrictions on the use of third-party cookies, some D2C brands that have relied heavily on digital acquisition-based communication are facing challenges.
In the rapidly changing e-commerce market, it is crucial to identify the unchanging essence and determine the aspects that should be flexibly adapted to the evolving environment. This exploration of the topic from the perspectives of heavyweight organizations that cannot ignore processes and governance and D2C brands that tend to experience bloated operational processes while flexibly utilizing various mechanisms will help us understand the current state of manufacturer e-commerce and discuss future actions.
In the rapidly changing e-commerce market, it is crucial to identify the unchanging essence and determine the aspects that should be flexibly adapted to the evolving environment. This exploration of the topic from the perspectives of heavyweight organizations that cannot ignore processes and governance and D2C brands that tend to experience bloated operational processes while flexibly utilizing various mechanisms will help us understand the current state of manufacturer e-commerce and discuss future actions.
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