Panasonic's In-House Design Studio: Co-Creating Innovations with Diverse Collaborators

Since its establishment within Panasonic in 2017, the design studio FUTURE LIFE FACTORY (FLF) has continued to collaborate with various companies, earning high acclaim both domestically and internationally. Alongside winning prestigious design awards such as the red dot award and iF Design award, FLF has been nominated as the sole representative from Japan in the Innovation category at Cannes Lions and has received recognition at the ACC Innovation Awards.

How does FLF approach co-creation with its partners and drive projects based on shared philosophies? This discussion will feature representatives from Nippon TV R&D Lab, which jointly exhibited at SXSW 2023, and McCann Tokyo, whose co-creation projects have garnered accolades, as they delve into these questions.