Buyer and Publisher Perspective: How to Maximize Programmatic Efficiency Through Transparent Collaboration in the Ecosystem

The programmatic advertising industry is undergoing a significant transformation. Marketers strive to adapt to and understand the ever-changing consumer behavior while facing industry updates such as discontinuing third-party cookies, resulting in a continuously evolving landscape. What should we do to build efficient and transparent ad tech solutions from the sell side to the buy side?

Joshua Grant, Director of Analytics & Innovative Solutions for Dentsu Inc., Reiki Takagi, Senior Manager of Data Operations at Hearst Fujingaho Co., Ltd., and Haruyo Kagawa, Managing Director of Index Exchange Japan, will discuss the current state and future possibilities of the industry from their respective perspectives. The moderator for the discussion will be Fumitake Higashino, Executive Officer of Digital Media & Technology at Scream Technologies Japan.