Despite being severely impacted by the COVID-19 pandemic, the OOH market in Japan has been steadily recovering, with Programmatic OOH playing a crucial role as an evolving solution. LIVE BOARD has been dedicated to the programmatic transformation of DOOH media since its inception. This year, we reposition it as the "Year of Programmatic OOH" and predict it to be a significant leap forward for both our company and the industry as a whole. We are excited to collaborate with advertising agencies at the forefront to introduce and share our latest initiatives and future vision.